Hi, I’m Alex! I love the investigation and exploration opportunity that research gives me, and have a great capacity to take a mountain of information and distil it into key insights that feed the strategy and the creative processes. I am systematic, thorough and have been told I’m a really bright cookie! I like to flex my approach according to specific client's needs, and not only deliver great insights, but also translate them into business language, so they are simplified and clarified for everyone to understand and implement.